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Research papers

ITV ratings are not a commodity product

The historic perception that too much âwastageâ is generated on TV and the recent increase in fragmentation of viewing, were beginning to have deleterious effects on UK television advertising and the major commercial channel, ITV, in...

Month

January

Year

1947

Month

April

Year

2024

You searched for: "*"

Research papers

ITV ratings are not a commodity product

The historic perception that too much âwastageâ is generated on TV and the recent increase in fragmentation of viewing, were beginning to have deleterious effects on UK television advertising and the major commercial channel, ITV, in...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Susan Read

Company: Laser Marketing Research (Europe) Ltd.

June 15, 1996

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January

1947

April

2024

You searched for: "*"

Research papers

ITV ratings are not a commodity product

The historic perception that too much âwastageâ is generated on TV and the recent increase in fragmentation of viewing, were beginning to have deleterious effects on UK television advertising and the major commercial channel, ITV, in...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Susan Read

Company: Laser Marketing Research (Europe) Ltd.

June 15, 1996

Citation

The historic perception that too much âwastageâ is generated on TV and the recent increase in fragmentation of viewing, were beginning to have deleterious effects on UK television advertising and the major commercial channel, ITV, in...